Table of Contents
Core Documents
- Doc1
- Doc2
Social Strategy
Campaign 1: Name
Introductory social media campaign to accomplish our “100 failed post” strategy.
See the full plan in the Website, SEO & Content Plan >>
Social Image Assets >>
Website, SEO, and Landing Pages
Speed Analysis
Technical and On-Page SEO
SEO Updates 1/31/2025
Addressed duplicate titles, missing meta descriptions, and missing alt text on product image.
SEO Updates 1/28/2025
Updated meta titles and descriptions along with other technical SEO issues.
Landing Pages
- https://www.myseasonstory.com/free-personality-test (Canonical)
- https://www.myseasonstory.com/free-personality-test-start
Google Ads Updates
2025-01
As of 1/27/2025, we have a baseline established with 8k impressions and 300+ clicks.
From the baseline campaign targeting the Young Professional audience segment, top keywords are:
Targeting aligned well with the “career coaching for young professionals” keyword. It earned 33% click through rate.
Most frequently searched words that triggered the ad were:
Google Ad Plan
Download the Ad Plan >
Introducing the Domain Overview
Download the Domain Overview from Google Drive >>
Quote Questions
Fractional Marketing Management
SCOPE OF WORK
Product Launch Marketing (Primary Focus):
1) Plan and execute comprehensive marketing strategies for this product launch.
2) Develop campaigns to create buzz and awareness using social media, email marketing, partnerships, and other channels.
Ads – Serving up to 2 ad platforms (Google Ads + Social Platform (To Be Determined)
Social – Up to 16 posts per month across 3 platforms.
SEO/AEO – Create website content optimized for organic traffic and keyword coverage.
Analytics and Reporting:
Use analytics tools to track the performance of
marketing initiatives.
- Provide updates on key metrics (semi-monthly SEO
- Updates, Monthly Ad reporting, Weekly Quick Updates)
- Ongoing Consult:
- Email support and ongoing strategic recommendations
- Monthly Zoom Call.
Strategic Marketing Execution:
- Implement focused marketing initiatives to position Mothership Innovations and My Season Story as a leader in the industry.
- Ensure marketing efforts are aligned with the brand.
- Determine primary target audience with segmentation profiles.
- Build a brand messaging guide
- Develop overarching strategy with KPIs for quarterly results.
Content and Campaign Oversight: Guide the creation of engaging and high-quality content for social media, email, and other platforms.
SEO Audits
2025-01-31 zip
Keyword Lists
Keywords by Audience Segment
Google Ads January 2025